Nielsen
Jul 8, 2019

Indonesian consumers confident and willing to spend

Shopping behaviour is changing in this Southeast Asian market, with its young population representing potentially vast unlocked opportunities.

Simpang Susun Semanggi, Jakarta

NIELSEN MARKET SNAPSHOT

Across 2018, positive macro-economic indicators buoyed consumer spending in Indonesia, with stable GDP growth at 5% and declining inflation at 2.9%. These promising conditions were also reflected in the strong confidence Indonesian consumers felt about the economy.

Indonesia remains one of the most optimistic markets globally with consumer confidence at 125 points in Q1 2019, and 63% of consumers purporting a willingness to spend despite concerns...

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