Emily Tan
Mar 29, 2018

Indonesia, Hong Kong among best markets for display ad viewability

China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.

The WFA's Global Viewability Benchmarking report has determined the average display and video viewability for 20 markets globally.

The study, which is based on data collated from seven leading verification companies, found that average display viewability percentage of ads that were on view across all devices was highest in Sweden 52% and worst in Russia 32%, which performed 10 points worse than the second-lowest market China.

Indonesia and Hong...

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