Staff Reporters
Sep 28, 2016

India leads APAC at D&AD Impact Awards

Six agencies won White Pencils in the organisation's first D&AD Impact Awards, meant to honour brands doing good.

'Touchable ink'
'Touchable ink'

ASIA-PACIFIC - Work from Australia (1), India (3), New Zealand (1) and Thailand (1) won White Pencils in the first D&AD Impact Awards presentation, which took place Tuesday night in New York. 

The APAC White Pencil winners were (in no particular order):

  • J.Walter Thompson Bangkok | Thai Samsung Electronics | Touchable Ink
  • Ogilvy & Mather, Mumbai | Make Love Not Scars | Beauty Tips by Reshma
  • Colenso BBDO | DB Breweries, DB Export | Brewtroleum
  • BeeInventive  | BeeInventive Pty Ltd (Australia) | Flow Hive
  • PHD India | Hindustan Unilever Limited | The Story of an Unborn Child - Chamki
  • BBDO India | P&G India | Dads #ShareTheLoad

Overall, 20 brands and companies from around the world won D&AD Impact White Pencils for creative projects that have benefited society as well as a business’ bottom line.

Two projects won D&AD Impact Black Pencils: French Supermarket chain Intermarché and its agency Marcel for 'Inglorius Fruits and Vegetables', a campaign that encouraged the purchase of imperfect, more natural produce, and Moms Demand Action For Gun Sense in America, whose 'Taking Aim At Corporate America' campaign by Grey Canada made a case for common-sense gun control.

You can see all the winners, including the Graphite and Wood categories, at the D&AD Impact site.

D&AD Impact’s mission is to identify and celebrate great, transformative, creative ideas that have had real impact and, ultimately, contributed towards a better, fairer and more sustainable future for all, according to the organisation.

Jamie Oliver and Richard Curtis led juries that included David Droga, founder and creative chairman, Droga5; Anthony Casalena, CEO, Squarespace; Alex Dimiziani, Airbnb head of marketing EMEA; Andrea Bastiani Archibald, chief girl expert, Girl Scouts of America; and Kate Robertson, founder, One Young World.

The awards were hosted by cultural critic, futurist comedian and How To Be Black author Baratunde Thurston, and Sting performed at the event.

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