ASIA-PACIFIC - Work from Australia (1), India (3), New Zealand (1) and Thailand (1) won White Pencils in the first D&AD Impact Awards presentation, which took place Tuesday night in New York.
The APAC White Pencil winners were (in no particular order):
- J.Walter Thompson Bangkok | Thai Samsung Electronics | Touchable Ink
- Ogilvy & Mather, Mumbai | Make Love Not Scars | Beauty Tips by Reshma
- Colenso BBDO | DB Breweries, DB Export | Brewtroleum
- BeeInventive | BeeInventive Pty Ltd (Australia) | Flow Hive
- PHD India | Hindustan Unilever Limited | The Story of an Unborn Child - Chamki
- BBDO India | P&G India | Dads #ShareTheLoad
Overall, 20 brands and companies from around the world won D&AD Impact White Pencils for creative projects that have benefited society as well as a business’ bottom line.
Two projects won D&AD Impact Black Pencils: French Supermarket chain Intermarché and its agency Marcel for 'Inglorius Fruits and Vegetables', a campaign that encouraged the purchase of imperfect, more natural produce, and Moms Demand Action For Gun Sense in America, whose 'Taking Aim At Corporate America' campaign by Grey Canada made a case for common-sense gun control.
You can see all the winners, including the Graphite and Wood categories, at the D&AD Impact site.
D&AD Impact’s mission is to identify and celebrate great, transformative, creative ideas that have had real impact and, ultimately, contributed towards a better, fairer and more sustainable future for all, according to the organisation.
Jamie Oliver and Richard Curtis led juries that included David Droga, founder and creative chairman, Droga5; Anthony Casalena, CEO, Squarespace; Alex Dimiziani, Airbnb head of marketing EMEA; Andrea Bastiani Archibald, chief girl expert, Girl Scouts of America; and Kate Robertson, founder, One Young World.
The awards were hosted by cultural critic, futurist comedian and How To Be Black author Baratunde Thurston, and Sting performed at the event.