Byravee Iyer
Aug 28, 2015

India dominates Appies with seven golds

SINGAPORE - India snagged seven out of 10 golds at the Asia-Pacific Marketing Congress (Appies) 2014, a two-day marketing and advertising festival in Singapore.

Judges at the Appies discussing the work
Judges at the Appies discussing the work

McCann India picked up two golds for Saffola’s ‘Tukkdon pe jeena chhod do’ and 'Saffola world heart day'. BBH India also picked up two golds for Nihar Shanti Amla's ‘Change made easy’ and Johnnie Walker's 'Johnnie Walker - the Journey'. 

BBH Singapore and Malaysia also grabbed a gold for the ‘Ikea Bookbook campaign’. Proximity Japan picked up its only gold for BMW's 'BMW RnineT Custom Project'. 

“Appies is all about recognising the best in effectiveness of marketing. This year’s winners demonstrate that great marketing is created as much by agencies as by the brand owners,” said Sridhar Ramaswamy, chief judge of the Appies and director of marketing for Lenovo.

Agencies presented their shortlisted work live at the event on 26 and 27 August at the National University of Singapore Society (NUSS) across six categories including food and beverage, non-Food FMCG, consumer durables, business services, consumer services and pro bono/government/cultural.

Here is the complete list of winners:

GOLD WINNERS

Campaign Title : IKEA Bookbook Campaign
Brand : IKEA
Agency : Bartle Bogle Hegarty
Country : Singapore/Malaysia

Campaign Title : MTV The Junkyard Project
Brand : MTV
Agency : MTV India
Country : India

Campaign Title : The Priceless Engine - New Year's Eve Campaign
Brand : MasterCard
Agency : Digital Arts Network Singapore
Country : Singapore

Campaign Title : Ariel - Share The Load
Brand : Ariel
Agency : BBDO India Pvt. Ltd.
Country : India

Campaign Title : Tukdon Pe Jeena Chhodo (Don’t live in bits & pieces)
Brand : Saffola Masala Oats
Agency : McCann Worldgroup India
Country : India

Campaign Title : BMW R nineT Custom Project
Brand : BMW R nineT
Agency : Proximity Japan
Country : Japan

Campaign Title : Change Made Easy
Brand : Nihar Shanti Amla
Agency : BBH Communications
Country : India

Brand : Saffola
Agency : McCann Worldgroup India
Country : India

Campaign Title : Birla Sun Life Insurance - Khud Ko Kar Buland (be your own strength)
Brand : Birla Sun Life Insurance
Agency : Taproot Dentsu India (Communication Pvt Ltd)
Country : India

Brand : Johnnie Walker
Agency : BBH Communications India Pvt Ltd.
Country : India

SILVER WINNERS

Campaign Title : POSB NeighboursFirst.SG – Your Neighbourhood. Redefined.
Brand : POSB
Agency : Havas Media Singapore
Country : Singapore

Campaign Title : Struöc - The Name Says It All
Brand : Courts
Agency : DDB Group Singapore
Country : Singapore

Campaign Title : Nike #PlayPinoy
Brand : Nike Basketball
Agency : BBH Asia Pacific
Country : Philippines

Campaign Title : Future Made Different
Brand : NTUC Income
Agency : BBH Asia Pacific
Country : Singapore

Campaign Title : Celebrating the Language of Love
Brand : Anmum Materna
Agency : Di9it DM9 Jayme Syfu
Country : Philippines

Campaign Title : Reverse Nurturance
Brand : Parachute Advansed
Agency : McCann Worldgroup India
Country : India

Campaign Title : Travel Made Different
Brand : NTUC Income
Agency : BBH Asia Pacific
Country : Singapore

Campaign Title : The First (Really) Social Airline
Brand : Scoot
Agency : Publicis Singapore
Country : Singapore

Campaign Title : Castrol Drive On
Brand : Castrol CRB+ Turbo
Agency : Lowe Vietnam
Country : Vietnam

Campaign Title : The Great Escape
Brand : Heineken
Agency : Publicis
Country : Vietnam

 

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