InComm Brodeur wins PR remit for Women's Week

The brief will require InComm to increase awareness of the event, and the agency has launched a range of initiatives to generate feature articles and TV coverage. "This PR experience... will help InComm Brodeur both to win another national project and strengthen our competitiveness in government affairs," said Young Sohn, the agency's CEO. The InComm team will be headed by account director Kamila Cho and will include account supervisor Danny Hong. The account will run until mid-July. At press time, further details regarding the other agencies involved in the pitch were unavailable. InComm will also be responsible for raising the profile of the Ministry's other equality initiatives, which include training and educational courses for women.