In-house media, creative team to boost LINOpinion

"With this service addition, our practice group heads can lead a communications campaign with PR and complement the same with focused media planning and creative," said Ameer Ismail, president, LINOpinion. Creative director Sourabh Choudhary will lead the creative and media team, and reports to Kavita Lakhani, regional head of the PR firm, and Usha Bhandarkar, group planning and creative director, Lintas Integrated Marketing Action Group. The team will support overall brand strategy of the various practice groups through creation of concepts, creatives and designs. LINOpinion has devised a briefing format to enable clients to articulate their requirements. "LINOpinion entered this realm for the first time in the PR industry owing to a need voiced by clients to be serviced by a core strategic team that understood the nuances of their brand. Hence, today we are making a conscious effort to provide training to evolve our team from PR specialists to through-the-line brand professionals," said Ismail. sm