This four-minute video in Ikea's "There's no bed like home' campaign is gorgeous in every way. There's no gimmick here, just a well-crafted documentary that makes a simple point while enveloping you in a warm blanket of good feelings.
From Ad Nut's Campaign UK colleagues: "The brand has also released a four-minute online film by Mother that follows the expedition medic Dr Rob Conway as he traipses around frozen tundras and is narrated by his partner. The spot ends with Conway climbing into his bed at home and is best described as an ode to creature comforts. It was directed by Charlie Crane through Knucklehead."