Ikea has launched an out-of-home campaign promoting its Kitchen brand to change the perception among Chinese consumers that it sells soft furnishings only.
Two versions of TVC has been launched in eight cities on bus and metro LCD screens.
Specific bus shelter locations, double visual wall stickers and 3D projections outside stores in Shanghai, Shenyang and Dalian were also chosen to reach target consumers. This marks the first time double visual wall stickers is used in the Chinese market.
Credits
Client Ikea China
Campaign period 2010.11.1-2010.11.30
Campaign name Ikea Kitchen Campaign
Media Agency MEC
Outdoor Agency Kinetic
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