Global: 'If Carlsberg Did Kickabouts' for Carslberg by 72andSunny Amsterdam
Timed for the opening of the Barclays Premier League season, this big-budget production has cameos by former Manchester United goalkeeper Peter Schmeichel and UK football presenter Jeff Stelling.
The ad involves a casual football match that gradually transforms through magical means into a more memorable event. The TVC will roll out across Carlsberg markets including Europe, Asia and Middle East.
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Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.
Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.
While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.
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