Diana Bradley
Feb 3, 2021

IBM names Carla Piñeyro Sublett as CMO

She’s replacing Michelle Peluso.

IBM names Carla Piñeyro Sublett as CMO

IBM has hired Carla Piñeyro Sublett as SVP and CMO.

She is starting in the role this week, reporting to chairman and CEO Arvind Krishna, a company spokesperson said via email.

Sublett was not immediately available for comment.

The last person to lead marketing at IBM was Michelle Peluso, who joined CVS Health as chief customer officer last week. Peluso worked at IBM for five years.

Sublett will oversee all global marketing, brand initiatives and client feedback across IBM through Net Promoter Score for the company, it said in a statement. Accountable for demand generation, her team includes marketing professionals around the world. 

Sublett is joining IBM from National Instruments, where she was EVP, CMO and GM of the portfolio business unit. She was National Instruments’ first CMO and focused on rebranding the company.

Sublett has also served as CMO of Rackspace and chief marketing officer for Latin America for Dell.

IBM’s Q4 revenue fell 6% on an annualized basis, its fourth consecutive quarter of declines.

Source:
PRWeek
Tags

Related Articles

Just Published

6 hours ago

Accenture Song’s Nick Law & Johnny Tan on the ...

In a wide-ranging interview, Song's creative leaders talk exclusively to Campaign about the importance of giving design a seat at the table, creating clarity in complexity and AI becoming the co-pilot for creativity.

7 hours ago

Break the bias, 'Correct the Internet' to make ...

DDB New Zealand's new spot seeks to set the record straight by spotlighting online inaccuracies that disadvantage women in sports.

7 hours ago

Fame: Brands wanna live forever

THE AD CONTRARIAN: While most brands are preoccupied with differentiation, positioning and purpose, their real aim ought to become famous in their category.

8 hours ago

PRWeek Asia Awards 2023: Entries now open

Now in their 22nd year, The PRWeek Awards are unique in their efforts to shine the spotlight on the work, communicators and agencies in Asia-Pacific—those that are defining cutting-edge thinking and driving the public relations industry forward.