Babar Khan Javed
Sep 28, 2017

Hush Puppies hires Pakistan digital agency

The Lahore-based digital agency will enhance consumer engagement experiences and digital marketing efforts through an innovative application of advanced engagement and marketing performance analytics.

The INSEAD alumni agency has been on a growth spiral since 2013.
The INSEAD alumni agency has been on a growth spiral since 2013.

Hush Puppies has named Wakhra Studios as its digital agency in Pakistan.

Firhaj Footwear has the manufacturing and marketing licence for Hush Puppies in Pakistan and hired Wakhra Studios to for its knowledge of digital platforms and marketing experience.

"I strongly believe that in today's world, digital marketing is becoming more and more important and content is the backbone that drives your digital strategy," shared Meshaal Danish, senior brand manager for Hush Puppies at Firhaj Footwear.

She cited the depth of Wakhra Studios in understanding the brand and helping to create the branding positioning and strategy as a key differentiator. "We are extremely excited to be partnering with them and can't wait to show the work we will do together," she added.

Established in 2013 by Daniyal Noorani, Wakhra Studios has leapt into the spotlight for using emotional messaging in campaigns around products normally marketed for their technical benefits.

"I think the reason why Wakhra won is that we work to ensure that each and every piece of content that we create for digital is well thought out and designed." shared Noorani, founder and CEO of Wakhra Studios. "In addition, we really work closely with clients to understand their needs and also work with them to improve their marketing strategy."

Danish Hasan, creative director at Wakhra Studios, said the digital strategy outlined for Hush Puppies includes Facebook, Instagram, Twitter, and digital videos.

"We will be looking after Hush Puppies complete digital presence from social to media buying," he said. "Our goal is that with Hush Puppies we generate content that starts more conversations around the brand and that people want to engage more and more with Hush Puppies on digital platforms."

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