Faaez Samadi
Jan 24, 2017

Huge demand for digital PR skills in China: R3

Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.

The clarion call for digital skills in China’s PR industry is louder than it has ever been, according to a new report from R3.

In its fourth China PR and Social AgencyScope’ study, R3 found that demand for digital skills from PR agencies has skyrocketed. In the previous study in 2015, just 3.5 percent of surveyed marketers said digital capabilities’ were a very important factor in choosing a PR agency that leapt to 59...

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