Ad Nut
Oct 9, 2015

Huawei Mate wants your touch, mate

'Touch made powerful', a global campaign for Huawei by WPP's TEAMHW

Huawei Mate wants your touch, mate

Created by a cross-agency WPP team (led by creatives from Ogilvy Shanghai), this series of films wants you to buy the latest Huawei Mate S smartphone because it 'speaks' the powerful language of touch. 

Ad Nut thinks any phone-mediated experience must pale in comparison to the actual tactile sensations being depicted here—a woman who caresses sharks, a blind painter, a couple having sexy time in a hail of rotten tomatoes.



In case you're deeply interested, "TEAMHW is a WPP group that was appointed on October 1, 2013 to provide global communications services to Huawei Device across five continents (excluding North America). TEAMHW combines resources from Burson Marsteller, Geometry Global, Maxus, Ogilvy & Mather, Raynet, Social@Ogilvy and Young & Rubicam, including branding and identity, digital marketing, advertising, public relations and specialist communications. Team members are based primarily in Beijing, Guangzhou, Hong Kong, London and Shanghai."


Global Team Leader - TEAMHW: Anthony Wong
Chief Creative Officer: Graham Fink
Executive Creative Director: Juggi Ramakrishnan


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