Ad Nut
Oct 9, 2015

Huawei Mate wants your touch, mate

'Touch made powerful', a global campaign for Huawei by WPP's TEAMHW

Huawei Mate wants your touch, mate

Created by a cross-agency WPP team (led by creatives from Ogilvy Shanghai), this series of films wants you to buy the latest Huawei Mate S smartphone because it 'speaks' the powerful language of touch. 

Ad Nut thinks any phone-mediated experience must pale in comparison to the actual tactile sensations being depicted here—a woman who caresses sharks, a blind painter, a couple having sexy time in a hail of rotten tomatoes.

 

 

In case you're deeply interested, "TEAMHW is a WPP group that was appointed on October 1, 2013 to provide global communications services to Huawei Device across five continents (excluding North America). TEAMHW combines resources from Burson Marsteller, Geometry Global, Maxus, Ogilvy & Mather, Raynet, Social@Ogilvy and Young & Rubicam, including branding and identity, digital marketing, advertising, public relations and specialist communications. Team members are based primarily in Beijing, Guangzhou, Hong Kong, London and Shanghai."

CREDITS

Global Team Leader - TEAMHW: Anthony Wong
Chief Creative Officer: Graham Fink
Executive Creative Director: Juggi Ramakrishnan

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

15 hours ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

15 hours ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

15 hours ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

17 hours ago

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.