Gideon Spanier
Jan 24, 2018

HSBC launches $400 million global media review

WPP has a close relationship with HSBC, which uses JWT for creative duties as well as Publicis Groupe's Saatchi & Saatchi.

HSBC is to review its estimated $400m 286m global media planning and buying account.

The British banking giant last reviewed its media in October 2012 and WPP’s Mindshare retained the business when the process completed in April 2013.

ID Comms is advising on the pitch and it is understood agency groups have been contacted.

HSBC said As part of our commitment to the ongoing development...

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