Robin Hicks
Aug 18, 2008

HP kicks off regional retail review

SINGAPORE - Hewlett-Packard, the world's largest computer supplier, has initiated a search for an agency to handle its retail marketing business across Asia-Pacific, an account divided among a number of agencies.

The Palo Alto-based firm wants to boost its presence at retail outlets across the region as the company looks to gain market share from rivals Acer, Lenovo and Dell.

The company is considering opening branded stores in Asia, mirroring its strategy in the US, according to a source. HP is relatively new to the retail marketing space in Asia, and has traditionally relied on distributors to manage its in-store exposure.

Ajay...

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