David Blecken
Aug 29, 2018

How Uniqlo developed its ‘digital concierge’ voice service

Inside the company's ambitious, and unfinished, plan to build a proactive, AI-powered shopping assistant that's plugged into inventory systems and consumer desires.

A screenshot from a promotional film to launch Uniqlo IQ

Last month in Japan, Uniqlo launched Uniqlo IQ, a predictive service built on Google’s Dialogflow platform and designed to make it easier for customers to find things they want to buy. The developers of Uniqlo IQ acknowledge the limitations of AI but see the service as the start of a shift from reactive to proactive customer service that has implications beyond the retail sector.

A first for the fast-fashion giant, the initiative was developed...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

VMLY&R Malaysia head steps down
14 hours ago

VMLY&R Malaysia head steps down

Lisa Hezila leaves after 15 years.

CMOs need to muscle in on digital transformation, Forrester says
18 hours ago

CMOs need to muscle in on digital transformation, ...

By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.

Called Pat? Get free stuff
19 hours ago

Called Pat? Get free stuff

Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.