Caroline So
Feb 10, 2017

How to put a fresh spin on traditional zodiac animal motifs

Now the dust has settled on Lunar New Year, brands would do well to reflect on ways they can put a fresh spin on traditional motifs.

To disagree with using Chinese zodiac animal motifs for marketing around Lunar New Year is almost like disagreeing with using Santa Claus or Christmas trees for marketing around Christmas. As a professional working in communication and a mother of two, I feel it is partly our duty to pass on the value of important culture to the next generation. And the Chinese zodiac is undeniably part of our culture.

During Lunar New Year, campaigns usually...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Photos and highlights from Media360 Indonesia
Premium
11 hours ago

Photos and highlights from Media360 Indonesia

From upstart local brands to major FMCG leaders, with media agencies and platform owners alongside, the industry gathered to discuss the future of media in Indonesia yesterday in Jakarta.

Premium
Event spotlight: Food & Hotel Asia 2018
Premium
12 hours ago

Event spotlight: Food & Hotel Asia 2018

The food and hospitality trade show will receive over 60,000 delegates in Singapore this week.

Premium
Dailymotion revamps platform for personalized UX
Premium
12 hours ago

Dailymotion revamps platform for personalized UX

Dailymotion has redesigned its user experience to match content recommendations with user interest, pushing premium content created by publishers first.

Premium
Thoughtful Media fires three of its senior management team, alleges fraud after Vietnam and Thailand audit
Premium
1 day ago

Thoughtful Media fires three of its senior ...

LA-based multinational network accuses Mark Ingrouille, Le Ngoc Linh and Tran Trung Kien of fraud, embezzlement, breach of contract, and breach of duty. Ingrouille refutes allegations.