Sami Shah
Jul 23, 2010

How to inspire through advertising

Pakistan has had more terrorist attacks in 2010 than Afghanistan and Iraq. Sami Shah, creative director at JWT in Pakistan, tells us how to inspire through advertising in such a difficult market.

Pakistan is not a country you would consider as a vibrant advertising market. Not if you live outside of it. From the outside, it seems the only real marketing opportunities would be in effigies. The only footage of our country that makes it out into the rest of the world is always groups of enraged men burning effigies. It isn't a fair description of the entire country, but it does hint towards the challenges inherent in advertising here. In a...

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