Rick Boost
Jul 19, 2017

How technology is changing stock-image use

Getty Images says artifical intelligence, virtual reality, and mobile phones are changing what consumers want to see

Lars Ruecker/Getty Images

Getty Images is one of the largest and most recognisable image supplier brands in the world. With over 400 million downloads last year spread across the editorial, advertorial, and consumer spectrum, the company tries to keep its finger on the pulse of visual trends to remain a premium go-to picture source.

The organisation’s dominant position in stock imagery is often attributed to Getty's aggressive acquisition of competing stock image outlets, and an extremely litigious attitude...

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