Since 2015, the Japanese car brand has been working with Publicis.Sapient to migrate its digital properties across 109 countries onto this platform and has reached 105 today.
However, with this single platform came vast amounts of data that the team knew had to be analysed and acted on but did not have the time or resources to do so.
The 105 countries were attracting 1.15 million visitors every day across 190 digital...
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