Emily Tan
May 9, 2018

How Nissan used AI to boost conversion rates in one market by 900 times

Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.

Sahani: The 105 countries were attracting 1.15 million visitors everyday across 190 digital showrooms

Since 2015, the Japanese car brand has been working with Publicis.Sapient to migrate its digital properties across 109 countries onto this platform and has reached 105 today.

However, with this single platform came vast amounts of data that the team knew had to be analysed and acted on but did not have the time or resources to do so.

The 105 countries were attracting 1.15 million visitors every day across 190 digital...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
GSK launches global creative review for pharma business
Premium
8 minutes ago

GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

Premium
Havas Group restructures Asia-Pacific organisation
Premium
15 hours ago

Havas Group restructures Asia-Pacific organisation

APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.

Premium
'Commercial models need to catch up to live sports consumption' says F1 tech provider
Premium
21 hours ago

'Commercial models need to catch up to live sports ...

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.

Premium
See it Be it finalists on female leaders they look up to
Premium
21 hours ago

See it Be it finalists on female leaders they look ...

Finalists of Spikes Asia's women acceleration programme open up about the leaders who truly inspire them.