Megan Gell
Jan 26, 2018

How event agencies survive in China

Liquid Impact founder, Jose Liang, on China's evolving agency landscape.

Jose Liang and team at a recent Adidas event

Jose Liang founded live communications agency Liquid Impact in Shanghai in 2003. After a decade in the aviation industry with Ansett and Virgin Atlantic, Liang was seconded to the British Consulate in Shanghai for a project that involved interviewing every agency in town. It was then he identified a gap in the market for agencies able to deliver creative, world-class events.

What were events like when you started in China

In the...

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