Atifa Silk
Mar 8, 2017

How Campaign is actively campaigning for change

Atifa Silk, Campaign Asia-Pacific brand director, introduces Diversity Hub and explains what Campaign is doing to hasten change in the industry.

Atifa Silk
Atifa Silk

We’ve all heard the stories, read the headlines and seen the data.

Gender diversity is one of the most discussed topics in our industry today. Yet even with all the debate, progress is slow at best. Agencies should look like the people they market to, yet research tells us that unconscious (or conscious) bias still exists within our industry. If the agency business is to stay relevant, it needs to change. Which is why—rather than wait for progress to happen—Campaign is actively campaigning for change.

Gender equality, we believe, should be championed at all levels, in all companies and across all countries. To do this, we are setting out to make the great female role models out there more visible to inspire the next generation of future business leaders through our Women Leading Change Awards in association with Maxus.

At Campaign360, we will discuss the business benefits of diversity; that it not only makes commercial sense to mirror your customer base in your business but that the diversity of opinion makes for a richer discussion when making decisions. That discussion will continue on our newly launched Diversity Hub.

We hope you will be part of the conversation. Every one of us has a responsibility and role to play in building an industry with talented, diverse people.

Atifa Silk is brand director, Campaign Asia-Pacific

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