Matthew Miller
Apr 26, 2017

How an AI caused a fruit-cocktail sellout for Dole

"I have never seen anything like it," the brand's APAC marketing VP says following a Philippines campaign.

Dole gave an AI artificial intelligence named Albert total control of a digital campaign promoting canned fruit cocktail in the runup to Christmas in the Philippines. The project indicated that AI-driven campaign automation is capable of driving sales increases through bricks-and-mortar retail locations, and Dole now plans to expand its use of the technology.

According to Dole and Adgorithms, the maker of Albert, the campaign

  • Blew through...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Photos: Agency of the Year Awards Australia / New Zealand 2018
Premium
6 hours ago

Photos: Agency of the Year Awards Australia / New ...

Photos from the 2018 Agency of the Year Awards for Australia / New Zealand, which were given out on 13 December.

Premium
Photos: Agency of the Year Awards Southeast Asia 2018
Premium
6 hours ago

Photos: Agency of the Year Awards Southeast Asia 2018

Photos from the 2018 Agency of the Year Awards for Southeast Asia, held on 13 December in Singapore.

Premium
Photos: Agency Network of the Year Awards 2018
Premium
6 hours ago

Photos: Agency Network of the Year Awards 2018

Photos from the 2018 Agency Network of the Year Awards, which were handed out on 13 December in Singapore.

Premium
2018 Agency Network of the Year winners
Premium
9 hours ago

2018 Agency Network of the Year winners

Here are the winners for the 2018 Campaign Asia-Pacific Agency Network of the Year awards, which were handed out tonight in a ceremony in Singapore.