Omar Oakes
Jan 10, 2019

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned and how is it keeping up with the pace of change in tech?

It is often said that the world’s most successful people are voracious readers. Titans of business such as Warren Buffet credit their success to consuming vast amounts of information in order to become the smartest person in the room.

But what if you’re a normal person in marketing who doesn’t have hours every day to read, but still wants to be ahead of the curve and create worthwhile insights for your brand

...

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