IHG is set to launch its Hotel Indigo brand in Vietnam following the signing of a management agreement with Europe Trading Investment Company for Hotel Indigo Saigon The City.
Due to open in 2019, the new-build hotel will boast a central location along District 1's Ly Tu Trong Street, just six kilometres away from the airport, in the bustling Ba Son neighbourhood.
The hotel has been designed to reflect the unique stories of its neighbourhood—from thoughtful decor that lends a local touch, to its 150 guest rooms and three meeting rooms.
Commenting on the signing, Rajit Sukumaran, chief development officer, EMEAA East, IHG, said: “Since IHG introduced Hotel Indigo to Southeast Asia in 2015, the hotel brand has enjoyed great success across the region. Set in one of Vietnam's most visited cities, Ba Son's intriguing heritage makes it the perfect next step for Hotel Indigo's regional growth."
Lau Duc Duy, general director, Europe Trading Investment Company Limited, said: “Ho Chi Minh City has much to offer, and we are excited to partner with IHG to tap into the strong potential that this market holds.
"With today's travellers increasingly prioritising locally immersive, authentic and personally enriching experiences, Hotel Indigo will be the perfect addition to our portfolio and we know that the brand's compelling positioning, coupled with the hotel's excellent location, will be a big hit when it opens in 2019.”
IHG currently operates three Hotel Indigo hotels across Southeast Asia, with a further nine properties in the development pipeline for the next three to five years.