Emily Tan
Jun 6, 2016

Hot and cold: 2016's rising and falling brands

Brands are continually trading places. We examine possible factors behind some major moves up and down the 2016 league table

Brands are continually trading places. We examine possible factors behind some major moves up and down the 2016 league table.

Intel 25 89

For an essentially B2B firm, Intel is doing stellar work at branding itself directly with consumers, and its debut into the top 100 underscores this. The brand is renowned for its collaborative campaigns with computer manufacturing brands and even, on a notable occasion, with Starwood’s W Hotels. Its signature...

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