Staff Reporters
Jul 7, 2014

Hong Kong Country Report: Top 50 brands ad spending

Presented as part of the Asia's Top 1000 Brands Hong Kong Country Report, here is the 2013 ad spending for the Top 50 brands in Hong Kong, provided by Nielsen.

Hong Kong Country Report: Top 50 brands ad spending

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RANK BRANDS GRAND TOTAL (HK$) GRAND TOTAL (US$)
1 Samsung 1,256,239,000 162,013,074
2 Sony 197,945,000 25,528,325
3 Nestle 340,879,000 43,962,060
4 Apple 278,377,000 35,901,380
5 Panasonic 248,410,000 32,036,633
6 Meiji 12,627,000 1,628,463
7 Nike 100,195,000 12,921,825
8 Johnson & Johnson 292,821,000 37,764,176
9 Canon 596,505,000 76,929,317
10 Watsons 408,200,000 52,644,231
11 LG 390,058,000 50,304,516
12 Starbucks 4,096,000 528,248
13 HSBC 801,360,000 103,348,803
14 Yahoo 19,978,000 2,576,498
15 Hitachi 170,628,000 22,005,340
16 Adidas 148,165,000 19,108,360
17 Google 1,581,000 203,896
18 Coca-Cola 305,739,000 39,430,168
19 Gucci 116,449,000 15,018,050
20 Chanel 362,985,000 46,812,999
21 Toshiba 21,985,000 2,835,334
22 Lotte 10,539,000 1,359,181
23 7-Eleven 206,699,000 26,657,300
24 Dove 159,356,000 20,551,627
25 Sony Playstation 10,099,000 1,302,435
26 Facebook 0 0
27 Shiseido 146,289,000 18,866,418
28 Haagen-Dazs 60,843,000 7,846,725
29 Sharp 34,795,000 4,487,398
30 Cathay Pacific 82,445,000 10,632,665
31 Pizza Hut 221,634,000 28,583,419
32 Circle K 56,024,000 7,225,234
33 McDonald's 726,602,000 93,707,506
34 Whirlpool 12,660,000 1,632,719
35 Nissin 39,073,000 5,039,118
36 BMW 162,267,000 20,927,049
37 Calvin Klein 28,571,000 3,684,709
38 Philips 275,395,000 35,516,801
39 Pacific Coffee 2,207,000 284,630
40 Nikon 346,925,000 44,741,793
41 DHL 14,315,000 1,846,159
42 Manning's 407,690,000 52,578,458
43 Wellcome 733,628,000 94,613,626
44 Cafe De Coral 86,047,000 11,097,203
45 Colgate 524,659,000 67,663,571
46 Maxims 168,426,000 21,721,356
47 Lenovo 64,354,000 8,299,527
48 Calbee 4,146,000 534,696
49 Shell 146,880,000 18,942,638
50 Park n shop 637,080,000 82,162,143

PERIOD: 1 JANUARY 2013 TO 31 DECEMBER 2013
HK - US exchange (as per XE, 31 Dec 2013): 0.12896676

Source: admanGo

The information available in this report is provided “AS IS” for general information only and do not constitute professional advice.  Admango.com Limited makes no representation or warranty regarding the information contained or referred to therein. To the Fullest extent permitted by law, Admango.com Limited hereby expressly excludes and disclaims any condition, representation, warranty or responsibility of any kind relating to the information contained herein, whether express or implied, by statute or otherwise, including, without limitation, any such condition, representation, warranty or responsibility regarding the title, fitness for a particular purpose, merchantability or standard of quality of the data, that they will be adequate, accurate or free of errors or omissions, that they will not infringe any third party rights.  

 

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