From the US: 'Paper', for Honda by RPA and PES
This incredible spot for Honda debuted Sunday in the US during American football. Don't hold that against it—it's brilliant.
Ad Nut approves of the current fad for staging elaborate crafty projects and making them into ads.
Here's the behind-the-scenes video:
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Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
The service is already available in the US and Australia.
Research shows most (56%) global CMOs are midway through organisational transformation.
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
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