Ranjani Raghupathi
Jun 14, 2017

Home-care industry social trends and top content

Engagement Meter: Unmetric provides the home-care industry's top 10 recent posts, plus insights into social-media best practices.

Home-care industry social trends and top content

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's engagement rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the home care industry during May.


Home care brands tend to post more content on Monday but receive better engagement on Thursday.

Top-performing Facebook content:

1. Mortein India
Engagement Score – 1,000

2. Tefal Singapore
Engagement Score – 1,000

3. Surf Excel SriLanka
Engagement Score – 1,000

4. Ultra Tech Cement India
Engagement Score – 1,000



With 339 tweets published in the time period, Asian Paints posted the maximum content, followed by Ultratech Cement that tweeted over 279 times.

Top-performing Twitter content:

5. Godrej Aer India
Engagement Score – 1,000

6. Greenply Plywood
Engagement Score – 1,000

7. H&R Johnson India
Engagement Score – 1,000



Most of the images posted by home-care brands didn't carry a filter. This could be owed to the fact that images are professionally edited prior to being posted on the social network.

Top-performing Instagram content:

8. 3M Home Water Solutions India a
Engagement Score – 845

9. Wonder Cement
Engagement Score – 641

10. Berger Paints India
Engagement Score – 609


Ranjani Raghupathi is a marketing manager at Unmetric. You can follow her on Twitter @ranjanithinks.


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