Nikita Mishra
Oct 22, 2022

Hoffman launches global talent marketing practice

The new service will address the shortage of technical talent in the market.

Hoffman launches global talent marketing practice

Two weeks after The Hoffman Agency launched its Techplomacy service in APAC, the agency is unveiling a global talent marketing practice to address the shortage of technical talent in the market.  

Adobe-veteran Natalie Kessler has been roped in as EVP to lead this newly created practice. After spending more than 16 years with tech-giant Adobe, Kessler will establish and lead the consultancy’s global practice to assist companies in talent acquisition and employee branding.

CEO Lou Hoffman tells Campaign Asia-Pacific that the agency’s global talent marketing practice will focus on the demand for technical talent across industries and not just in tech companies and start-ups.

“Consider the non-tech companies that now depend on technology and the supporting personnel to differentiate their offering. Their challenge in attracting technical talent is even greater because technical innovation is not typically baked into the brand,” remarks Hoffman.

A new Korn Ferry report forecasts that by 2030 the shortage for technical professionals on a global basis will reach 4.3 million. Hoffman’s new talent acquisition service aims to bridge that gap on an existing foundation of campaigns ranging from ASML to the City of Fremont.

"It's an exciting time to be in this space as there will always be fierce demand for exceptional talent irrespective of macro-economic climates," says Kessler.

“We are expanding our service offering based on client pain points. That’s how we’ll drive growth over the long haul,” adds Hoffman.

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