HONG KONG - The Hong Kong Trade Development Council has selected DraftFCB to harmonise its corporate identity and key advertising campaigns, following a multi-agency tender.
According to HKTDC head of corporate marketing Anita Ma, the brief calls for DraftFCB to devise a consistent look and feel for its signature marketing campaigns over the next year - a departure from the organisation’s previous practice.
DraftFCB reportedly won the business after a final round that included two other agencies.
The retainer comes after the agency won the HKTDC’s publications and ecommerce promotions account last year.
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