Jingjing Ma
Mar 6, 2019

HK advertisers cautious in 2019 amid economic uncertainty: Nielsen

Online and offline spend predicted to be 50/50 with an ever-increasing focus on advertising ROI

Hong Kong’s advertisers are expected to spend cautiously in 2019, as marketing budgets stay flat or slow down slightly overall amid economic downturn concerns, a report predicted.

Advertisers polled predict a tough year ahead, with 59% expecting an economic downturn in the region, according to a report from Nielsen and the Hong Kong Advertisers Association.

Against this backdrop, however, ad budgets are expected to remain stable, “as advertising is seen as a...

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