MEET TAIWAN wants you to put your hands up once again, as Taiwan’s MICE promotion programme returns with its popular High Five Taiwan marketing initiative in 2018, and this year, the campaign will have a virtual element for the first time.
Over the last two years, MEET TAIWAN rolled out its inaugural High Five campaign, linking the universal gesture of celebration and friendship with Taiwan’s warmth and hospitality.
For the campaign, MEET TAIWAN brought a palm-shaped touch panel to events such as IMEX Frankfurt and IT&CM Asia, inviting buyers to give it a high five and visit the MEET TAIWAN booth to explore what Taiwan can offer MICE groups. The touch panel was a total hit. The campaign helped to increase total booth traffic by 17 percent and created major buzz on social media thanks to its ‘hi-tech with a human touch’ interactive features.
A virtual introduction
This year, MEET TAIWAN is incorporating cutting-edge VR technology into its third High Five Taiwan campaign.
At IMEX Frankfurt in May, MEET TAIWAN hooked buyers up to VR kits. The technology gave them a taste of Taiwan through virtual experiences, adding texture to MEET TAIWAN’s marketing campaign without losing touch of the human element.
The VR kits took buyers on a rich journey from Danshui Fisherman’s Wharf and a Taipei night market to Kaohsiung Pier 2 Art Center and beyond. Along the way they witnessed traditions such as calligraphy, tea ceremonies, making xiao long bao soup dumplings, and archery with aboriginal groups, letting buyers experience, rather than simply view, the unique opportunities Taiwan offers MICE groups.
Complementing the VR technology was a photo contest that featured the campaign’s ‘Together Now’ tagline. Buyers were encouraged to upload their High Five photos to the campaign’s online portal for a chance to win free flights to Taiwan.
Now MEET TAIWAN is going online-to-offline with the campaign. Whilst sharing the High Five VR experience on its dedicated website, highfivetaiwan.meettaiwan.com, the group is bringing this exciting technology to roadshows and exhibitions around the world, helping to put Taiwan on the map as a premier MICE destination.
Along with its latest High Five campaign, MEET TAIWAN has rolled out new incentive programmes to attract MICE visitors to Taiwan. Foremost among them is the group’s Business Events in Surprising Taiwan (BEST).
The rewards programme provides two support packages to delegates and planners. The Inspection Package, designed for foreign groups, features site inspection visits to meeting/special venues, visa application counselling, inspection subsidies and more. The Partner Package, meanwhile, helps MICE planners and agencies promote Taiwan to their clients by offering itinerary recommendations, venue introductions, site inspection arrangements and local supplier and business matching.
Now there are more reasons than ever for MICE groups to visit Taiwan.
MEET TAIWAN is committed to the development of Taiwan’s MICE environment. In addition to actively cultivating a new generation of talent, MEET TAIWAN works to promote Taiwan’s MICE industry by hosting familiarisation tours, participating in large-scale international industry events and organising overseas roadshows.