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Jul 3, 2015

Hershey's introduces customised (digital) Hershey's bars in Philippines

From the Philippines: Hershey Happygrams by MRM/McCann Singapore

Hershey's introduces customised (digital) Hershey's bars in Philippines

In the Philippines on Facebook, Instagram and Twitter, Hershey's "will be using real-time marketing to identify the ups and downs of our everyday moments" and then responding with Happygrams: messages written on virtual chocolate bars. 

Fans can create and send their own Happygrams at Some will see their own words appear on real Hershey bars in stores.

The brand’s first digital campaign in the market, Happygrams runs through 31 January, 2016. 


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