In contrast to the relaxing scenes of luxury that are the norm in this category, Ad Nut likes how this ad brings some action into wine advertising. We see a variety of people at moments of high frustration or pain as they work toward a goal, be it a business launch or a swim across stormy seas. The work not only positions the glass of vino as a well-deserved reward for persevering through challenges but also appeals to a wider, younger audience than the 1 percenters.
Global Brand Director: Angus Lilley
Creative Directors: Jarrod Lowe/ Tim Holmes.
Copywriters: Jarrod Lowe/Michael Mulcahy
TV Producer: Sandi Gracin
Account Team: Hazel Tiernan/Jessica Johnson
Production House: White House Films
Director: Rob Stanton-Cook
DOP: Aaron McLisky
Producer: Annie Schutt
Post Production: The Butchery
Online Production: The Refinery
Sound: Front of House – Phil Kenihan
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