Here's to a wine ad that breaks the category mold

In contrast to the relaxing scenes of luxury that are the norm in this category, Ad Nut likes how this ad brings some action into wine advertising. We see a variety of people at moments of high frustration or pain as they work toward a goal, be it a business launch or a swim across stormy seas. The work not only positions the glass of vino as a well-deserved reward for persevering through challenges but also appeals to a wider, younger audience than the 1 percenters.

CREDITS

Global Brand Director: Angus Lilley
Creative Directors: Jarrod Lowe/ Tim Holmes.
Copywriters: Jarrod Lowe/Michael Mulcahy
TV Producer: Sandi Gracin
Account Team: Hazel Tiernan/Jessica Johnson
Production House: White House Films
Director: Rob Stanton-Cook
DOP: Aaron McLisky
Producer: Annie Schutt
Post Production: The Butchery
Online Production: The Refinery
Sound: Front of House – Phil Kenihan
Media: Starcom