Ad Nut
Aug 19, 2015

Here's to a wine ad that breaks the category mold

From Australia: 'Here's to the chase', for Wolf Blass by J. Walter Thompson

Here's to a wine ad that breaks the category mold

In contrast to the relaxing scenes of luxury that are the norm in this category, Ad Nut likes how this ad brings some action into wine advertising. We see a variety of people at moments of high frustration or pain as they work toward a goal, be it a business launch or a swim across stormy seas. The work not only positions the glass of vino as a well-deserved reward for persevering through challenges but also appeals to a wider, younger audience than the 1 percenters.


Global Brand Director: Angus Lilley
Creative Directors: Jarrod Lowe/ Tim Holmes.
Copywriters: Jarrod Lowe/Michael Mulcahy
TV Producer: Sandi Gracin
Account Team: Hazel Tiernan/Jessica Johnson
Production House: White House Films
Director: Rob Stanton-Cook
DOP: Aaron McLisky
Producer: Annie Schutt
Post Production: The Butchery
Online Production: The Refinery
Sound: Front of House – Phil Kenihan
Media: Starcom

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

18 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

18 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

18 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

19 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.