Jenny Chan 陳詠欣
Jun 5, 2015

Help us research the use of KOLs in China

How are brands using KOLs (key opinion leaders) in China? Surprisingly little research has been done on this issue, yet it is critical to digital in China. Totem Media is conducting a survey on this topic and would like participation from brands and agencies in China.

Help us research the use of KOLs in China

Respondents will remain strictly anonymous and will receive an advance summary of the results, so that we can all learn a few best practices from others on the front-line of social media in China.

Campaign Asia-Pacific will also report on the findings.

The survey will run until 21 June.

Please spare 5-10 minutes of your time.

> Take the KOL survey now <

 

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.