Jenny Chan 陳詠欣
Jun 5, 2015

Help us research the use of KOLs in China

How are brands using KOLs (key opinion leaders) in China? Surprisingly little research has been done on this issue, yet it is critical to digital in China. Totem Media is conducting a survey on this topic and would like participation from brands and agencies in China.

Help us research the use of KOLs in China

Respondents will remain strictly anonymous and will receive an advance summary of the results, so that we can all learn a few best practices from others on the front-line of social media in China.

Campaign Asia-Pacific will also report on the findings.

The survey will run until 21 June.

Please spare 5-10 minutes of your time.

> Take the KOL survey now <

 

Related Articles

Just Published

9 hours ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

9 hours ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

10 hours ago

Indian media industry bodies face-off against ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

14 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.