How are brands using KOLs (key opinion leaders) in China? Surprisingly little research has been done on this issue, yet it is critical to digital in China. Totem Media is conducting a survey on this topic and would like participation from brands and agencies in China.
Respondents will remain strictly anonymous and will receive an advance summary of the results, so that we can all learn a few best practices from others on the front-line of social media in China.
Campaign Asia-Pacific will also report on the findings.
The survey will run until 21 June.
Please spare 5-10 minutes of your time.
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