HEADLINES: Peninsula taps DDB for US$3m global assignment

DDB has won the Peninsula Hotel global account in pitch that is

believed to have also included Bates and Ogilvy & Mather. The brief,

estimated to be worth about US$3 million, had been under review

since February when the Peninsula dropped its 14-year AOR, Saatchi &

Saatchi because of professional differences. The focus of the pitch was

on strategic positioning and creative. "The Peninsula is relooking its

core brand values as it expands and as it revamps existing operations,"

said Aaron Lau, DDB Greater China chairman. There was no media review

and the task continues to be handled by Zenith.