Leo Burnett Kreasindo has picked up LG's Flatron monitors business
even though incumbent TBWA's TV campaign for the product is still on
air. Burnett has made no secret that it is now eyeing the entire LG
Electronics business in Indonesia, held by TBWA. Berndt Soderbom,
managing director of LBK, said the agency won the account without a
formal pitch. The media for LG Flatron is now booked through Starcom.