Havas Group has announced the acquisition of Sorento, an India-based healthcare-communications agency.
Following the acquisition, Sorento will integrate with Havas Health & You India and rebrand as Havas Life Sorento. Sorento's clients include international brands such as Abbott and Johnson & Johnson as well as local pharmas like Alkem and Dr Reddy's.
The co-founders and managing partners of the agency, Susan Josi and Sangeeta Barde, will retain their roles and head the 70-person team. They will both report to Charles Houdoux, CEO, Havas Health & You APAC. The duo said in a statement that joining Havas opens up frontiers for the agency in India and beyond.
Donna Murphy, CEO, Havas Health & You, said in a statement: "The Sorento culture of innovative, best-in-class client service makes it an ideal fit for the Havas Health & You family. Its integrated approach to brand stewardship has resulted in long-term relationships with clients, which also aligns with our client-first philosophy.”