Havas acquires India-based health agency Sorento

Agency will be integrated with Havas Health & You India to form Havas Life Sorento.

L-R: Sangeeta Barde, Susan Josi
L-R: Sangeeta Barde, Susan Josi

Havas Group has announced the acquisition of Sorento, an India-based healthcare-communications agency.

Following the acquisition, Sorento will integrate with Havas Health & You India and rebrand as Havas Life Sorento. Sorento's clients include international brands such as Abbott and Johnson & Johnson as well as local pharmas like Alkem and Dr Reddy's. 

The co-founders and managing partners of the agency, Susan Josi and Sangeeta Barde, will retain their roles and head the 70-person team. They will both report to Charles Houdoux, CEO, Havas Health & You APAC. The duo said in a statement that joining Havas opens up frontiers for the agency in India and beyond.

Donna Murphy, CEO, Havas Health & You, said in a statement: "The Sorento culture of innovative, best-in-class client service makes it an ideal fit for the Havas Health & You family. Its integrated approach to brand stewardship has resulted in long-term relationships with clients, which also aligns with our client-first philosophy.”

Related Articles

Just Published

4 hours ago

Coles CMO Lisa Ronson departs

The marketer announced she will leave by the late September. The news comes just one week ahead of Coles delivering its full financial results for 2022.

8 hours ago

How Western commerce platforms increasingly look to ...

SHANGHAI ZHAN PODCAST: Western commerce platforms such as Amazon remain distinctive, but are taking on more characteristics from their Chinese counterparts, says Victoria Glanz, who runs European operations for Chinese commerce company Fulljet.

8 hours ago

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

8 hours ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.