Nayak, previously MD of Posterscope India, takes over responsibility from Liz Jones, who was managing the business from her global role as MD of Posterscope’s international arm.
Nayak is credited with transforming the company’s India operations from a startup to a market-leading player in six years. He will continue to lead the India business while working across the region.
“He'll now work to drive growth and continue innovating out-of-home for our clients across the region and I look forward to seeing how the business develops under his management," said Nick Waters, CEO, Dentsu Aegis Network Asia-Pacific.
Nayak will report to Annie Rickard, global CEO, and Ashish Bhasin, who has been named chairman of Posterscope Asia-Pacific. Bhasin is also CEO of Dentsu Aegis Network South Asia.
Nayak has more than 15 years of experience in the OOH industry. He began his career at Prime Outdoors (a division of Primetime-IP Media Services). Prior to joining Posterscope India, he was business director and national buying head at Aaren Initiative.