Hahn Super Dry integrated campaign launches to 'super your night'

Somewhere in Australia, three Hahn Super Dry packs will contain a bottle or can that contains a mobile phone. The bottle or can will have the same weight and feel as it normally would.

Each of the three winning consumers will use the phone to call in a personal concierge who will organise a AUS$20,000 helicopter chauffeured night for the winner and three friends. The winners will spend the night flying over a city skyline in their own personal helicopter, being chauffer-driven round town, dining at a top rated restaurant, hanging out at the hottest bars and then ending the night in one of the swankiest hotels.

A 30-second 'Super your night' promotional TVC will air from 24 January on free-to-air and digital channels. The TV campaign will be brought to life through the brand website and Facebook page and supported by an extensive below-the-line campaign – including a national promotion for bars and nightclubs, exclusive promotions for bottle shops, innovative POS, radio ads and bathroom media.

In addition to the 'Super your night' prizes consumers will be given the chance to instantly win a Gold Class double movie pass or cash card to upgrade their evening. The total competition prize pool is valued at US$500,000. Promotional entries close 13 March.

Credits:

Project Hahn Super Dry - 'Super your night' Integrated Campaign
Client Lion Nathan
Creative agency Momentum Worldwide (Australia)
Media agency Opti
ECD Phil Watson
Art director Elle Crozier
Copywriter Dan O'Connell
Director Matt Kamen
Production PhotoPlay
Exposure Momentum Worldwide (Australia)