Jenny Chan 陳詠欣
Oct 25, 2013

H-Line Ogilvy to formulate digital PR strategy for IMAX in China

BEIJING - H-Line Ogilvy will be responsible for the digital marketing and communications duties for IMAX Corporation for the forthcoming year.

H-Line Ogilvy to formulate digital PR strategy for IMAX in China

The agency will be formulating and executing an overall digital-communications strategy to promote IMAX's history, proprietary technologies and films.

The work will include planning, content creation and community management for the
brand’s presence on Chinese digital platforms such as Sina Weibo, Tencent Weibo, Renren,
Douban, Youku and Baidu Zone. H-Line Ogilvy will also engage with key opinion leaders to drive both online and offline promotions for IMAX.

Jessie Chou, senior vice president of marketing and theater operations for IMAX Greater China, revealed that H-Line Ogilvy won her over with "rich findings gleaned from social media listening posts that were incredibly detailed and insightful".

Campaign Asia

Related Articles

Just Published

6 hours ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

7 hours ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

7 hours ago

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

7 hours ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.