Frances Sun (pictured), senior VP of Hill & Knowlton China, will lead the new Global Communications practice from Beijing.
“Chinese companies are facing a flood of challenges overseas, from product safety and quality concerns to local competition in new markets and different cultural practices,” said Sun. “Communications plays a crucial role in informing consumers, business partners and local governments that Chinese brands have the ability and credibility to meet their needs.”
“We work for Chinese and international clients all the time. Multi-national companies know exactly what they need, but Chinese companies don’t often have professional public relations systems or departments. We need to help them define what their needs are and help them set up their PR systems,” she added.
Tsing Tao, which has signed up as the title sponsorship for the 2009 NBA Game in China, is an existing client for this service.
“We want to help them and other potential Chinese brands go global, and not just sell their products overseas,” Sun said.
The firm is also promoting their new services at the Chinese Companies Going Global conference at the People’s Hall in Beijing next Friday December 19.
“Chinese companies are facing a flood of challenges overseas, from product safety and quality concerns to local competition in new markets and different cultural practices,” said Sun. “Communications plays a crucial role in informing consumers, business partners and local governments that Chinese brands have the ability and credibility to meet their needs.”
“We work for Chinese and international clients all the time. Multi-national companies know exactly what they need, but Chinese companies don’t often have professional public relations systems or departments. We need to help them define what their needs are and help them set up their PR systems,” she added.
Tsing Tao, which has signed up as the title sponsorship for the 2009 NBA Game in China, is an existing client for this service.
“We want to help them and other potential Chinese brands go global, and not just sell their products overseas,” Sun said.
The firm is also promoting their new services at the Chinese Companies Going Global conference at the People’s Hall in Beijing next Friday December 19.
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