Guinness continues association with International Rugby Sevens event

The event, which will take place on 2 to 4 November, is a regional premier club tournament that sees 20 teams from across the globe compete to win the Ablitt Cup.

The sport has gained increasing attention preceding its entry to the upcoming 2016 Rio de Janeiro Olympic Games in 2016.

Around 15,000 fans are expected at this year’s SCC Rugby Sevens which sees the inclusion of the Asian Sevens Series, where Asia's top 12 teams will play for the opportunity to represent the region for the Rugby Sevens World Cup Qualifier.

“With a heritage dating back to 1759, Guinness as a brand is proud to be associated with the SCC Rugby Sevens, which is similarly rich in tradition,” said Rene de Monchy, head of marketing, Asia Pacific Breweries Singapore.