Mike Fromowitz
May 17, 2013

Growing and nurturing an ad agency culture

In order for ad agencies to stay relevant, they must embrace, grow and feed a unique agency “Culture”.

Why do I believe this

Perhaps it's a sign of the times, but more and more creative reviews conducted by global brands no longer hinge on creative or strategic ideas alone. It seems the main criteria are efficiencies, price and resources. In other words, the single biggest differentiator among agenciesthe creative ideas they conjure updo not drive the decision.

As technological advances and Digital media massively impacts how we...

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