Gideon Spanier
Nov 17, 2019

GroupM drops mPlatform brand in shake-up to improve 'consistency'

WPP media buyer is focusing on operations, shared services and tech innovation.

Juhl: became global chief executive of Group M in October

GroupM’s new boss has shaken up the WPP media group’s operations and is disbanding mPlatform, its data and technology division.

Christian Juhl, who became global chief executive of GroupM in October, has made a string of internal appointments with new job responsibilities that focus on several areas, including improving operations and creating a shared services centre and a tech innovation unit.

Juhl wants the group’s technology offering to be more...

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