The business - worth an estimated US$50 million - was handed to the WPP agency group following a pitch process that took place at the end of last year.
The win includes planning and buying duties for all Yili dairy brands in the mainland market. According to a source, GroupM will create a Team Yili structure to service the account, led by GroupM agency Maxus.
Yili has worked with a number of agencies, with the bulk of its account handled by Vizeum, according to a source.
On top of its high-profile Beijing Olympics sponsorship, Yili spent Rmb 849 million (US$124 million) on advertising between January and August last year, according to CTR.
GroupM executives declined to comment.
The win includes planning and buying duties for all Yili dairy brands in the mainland market. According to a source, GroupM will create a Team Yili structure to service the account, led by GroupM agency Maxus.
Yili has worked with a number of agencies, with the bulk of its account handled by Vizeum, according to a source.
On top of its high-profile Beijing Olympics sponsorship, Yili spent Rmb 849 million (US$124 million) on advertising between January and August last year, according to CTR.
GroupM executives declined to comment.
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