GroupM, the global media investment group, last night announced it will acquire digitally led creative agency The Glitch in India.
The agency has more than 200 digital strategists, technologists, content creators and planners, working in offices in Mumbai and Delhi. It will continue to operate under its own brand name, while taking advantage of GroupM’s infrastructure and agency ecosystem.
“The communications ecosystem in India has evolved dramatically in the last few years," said CVL Srinivas, country manager for WPP India and CEO of GroupM South Asia. "With The Glitch, we found a partner that brings exciting creative and content skills that can create effective solutions for our clients.”
Rohit Raj, co-founder and creative chief of The Glitch said that GroupM complements the agency's skills and shares a similar vision.
Varun Duggirala, co-founder and content chief with The Glitch, said the merger represents a combination of "right brain" creative and GroupM’s "vast left brain core of media, data and analytics".
The Glitch has worked with clients including Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in entertainment, beauty, and FMCG.