Campaign India Team
Feb 13, 2018

GroupM acquires Indian digital-creative agency

The Glitch has more than 200 digital strategists, technologists, content creators and planners, working in offices in Mumbai and Delhi.

Screenshot from the website of The Glitch
Screenshot from the website of The Glitch

GroupM, the global media investment group, last night announced it will acquire digitally led creative agency The Glitch in India.

The agency has more than 200 digital strategists, technologists, content creators and planners, working in offices in Mumbai and Delhi. It will continue to operate under its own brand name, while taking advantage of GroupM’s infrastructure and agency ecosystem.   

“The communications ecosystem in India has evolved dramatically in the last few years," said CVL Srinivas, country manager for WPP India and CEO of GroupM South Asia. "With The Glitch, we found a partner that brings exciting creative and content skills that can create effective solutions for our clients.”  

Rohit Raj, co-founder and creative chief of The Glitch said that GroupM complements the agency's skills and shares a similar vision.  

Varun Duggirala, co-founder and content chief with The Glitch, said the merger represents a combination of "right brain" creative and GroupM’s "vast left brain core of media, data and analytics".

The Glitch has worked with clients including Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in entertainment, beauty, and FMCG.


Campaign India

Related Articles

Just Published

8 hours ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

8 hours ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

9 hours ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

12 hours ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.