Staff Reporters
Jul 23, 2020

Grey Singapore makes a game out hygiene instructions for kids

The agency worked with game developer Heartifact Studios to create 'Keep off', a multi-level tutorial where kids unlock achievements such as cleaning their hands and keeping safe distance from others.

Grey Singapore makes a game out hygiene instructions for kids

Grey Singapore has launched 'Keep off', a gamified tutorial to help children learn the importance of hygiene habits amidst the ongoing pandemic.

The idea for the game arose, according to Grey, out of a company conference call where team members got to talking about how their children don’t fully understand what the pandemic is about and sometimes struggle to follow hygiene instructions. Grey decided something more effective was needed for this audience.

The interactive tutorial, created with Heartifact Studios, has multiple levels, each of which provides education on a specific action to help keep COVID-19 away. Levels focus on wearing masks, cleaning toys, social distancing, washing hands, and more.

Access to the game is open to everyone all over the globe and is available for all devices, according to the agency. “Not for profit, no hidden brand agendas, just a simple effort to help those with little people running around the house or where they can’t always keep an eye on them to adopt a new muscle memory,” said Aaron Phua, executive creative director at Grey Singapore.


Creative Agency: Grey Singapore
Chief Executive Officer: Konstantin Popovic
Executive Creative Director: Aaron Phua
Art Director/Illustrator: Eslyn Heng
Copywriter: Eslyn Heng, Ozkan Kusay
Director of Business Development: Rohit Nair
Production Coordinator: Sneha Basu
Production Company: Heartifact Studios
Game Developer: Sean Ashley Morris
Sound & Music Designer: Anthony Poi

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