By endowing the brand with a mesmerising, religious glamour, the new TVC elevates Just Gold-Just Diamond to the status of an international brand, rather than a local jeweller.
In Hong Kong and China, the brand competes with the likes of Chow Tai Fook and Chow Sang Sang, while in Taiwan, its major competitors are Golden Life, J Code and Emperor Diamond.
Just Gold-Just Diamond brand manager William Hui said By positioning ourselves in China as a non-local brand,...
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